EA FC26

Agency: Ten Gun Design

Project Roles: Production Design // Digital Ad Design // Print Production

Electronic Art’s yearly release in its FC franchise (the most-played sports video game globally) launched the most realistic and visually advanced football simulator yet. I had the opportunity to join the Xbox retail channel team at Ten Gun Design to help them with the push for the game’s launch. Working with the game’s key art, brand guidelines, Microsoft vendor and print guidelines, as well as conventional print collateral and digital ad sizes, I created printed ads for use in-store, demand gen web ads, and product display pages to drive purchases. Due to my contract agreement, I can’t share samples of work produced.