Project Roles: Augmented Reality Implementation // QR Code Implementation

Another Planet Entertainment came to our agency to design insert cards for their annual festival wristband, mailer, and large format posters to be displayed on festival grounds. For 2022, they wanted to incorporate an Augmented Reality (AR) experience to explain the meaning behind each of their lands and highlight the non-profit partners stationed in each land. In collaboration with our design team, Outsidelands activated motion graphics highlighting the icons that best matched each area with a postcard.

I designed the cards, collaborated with team members to animate the motion graphics, and setup the AR expereince in the app. The app is then used to scan the poster, experience the animation, capture the experience, and upload to social media.