Another Planet Entertainment came to our agency to design insert cards for their annual festival wristband mailer and large format posters to be displayed on festival grounds.

For 2022, they wanted to incorporate an Augmented Reality (AR) experience. In collaboration with our design team, Outsidelands activated motion graphics highlighting the icons that best matched each area with a postcard.

I took the elements that my team created and built them in AR. Users were directed to download the AR app via a QR code on the bottom right of the poster. The app is then used to scan the poster—experience the animation, capture the experience, and upload to social media.

Poster/Insert Card Design // Jimmy Lu
Motion Graphic Animation // Zoey Buck
Augmented Reality Implementation // Trent Kammerer