ABBOTT ELEMENTARY
“A VERY ABBOTT BLOCK PARTY”
SDCC 2025
Agency: Creative Riff
Project Roles: Project Management // Quality Assurance // Final File Prep // Vendor Management // Vendor Sourcing
The smash hit ABC comedy Abbott Elementary returned to San Diego Comic Con with a Block Party activation. The space featured a branded ferris wheel, larger than life statues of the cast, a souvenir AI caricature poster of attendees, Philly Water Ice courtesy of Rita’s served from a fabricated Deli, and custom cut and sew swag giveaways.
My role on this project was to manage the production of all things printed. I collaborated with the designers, creative directors, and event producers to maintain the project timeline, produce final print files. Took ownership of vendor relations and signed off on final proofs for large-format vinyl prints, 3D Acrylic signage, fabricated scenes, and environmental embellishments.