Project Roles: Packaging Design // Pattern Development // Merchandise Design

The San Francisco Giants came to our agency to develop custom kits for new hires and employees’ babies (Little Giants). They wanted something fun while incorporating the classic brand elements. The Giants loved the step and repeat of their logo so you’ll notice that appearing throughout the various products. I drew inspiration from the Giant’s Nike City Connect jerseys. These jerseys are primarily white with bright orange and use elements to evoke the fog and iconic Golden Gate Bridge.