Levi’s came to our agency for employee kits. They wanted a final product that emphasized their heritage and conveyed their long and storied history as a brand. Durability, the iconic red, white, and blue color scheme, as well as their famous leather patch were must include elements. In my exploration of the brand, I noticed that Levi’s was pushing the customization of their products, which invites the customer to see themself in the brand. To do this, we created a series of mix-and-match iron on patches.