Pepsi came to our agency and wanted to create premium items for VIPs who would be attending Super Bowl LVI in Los Angeles, CA. We landed on incorporating the Pepsi logo and the Super Bowl logo into a throw blanket and clear bag.

For the throw blanket, Pepsi wanted a souvenir feel, while incorporating the classic Pepsi Cola logo. The logo turned out great in this application, and the blanket was a hit!

The goal of the clear bag was to create a product that had an elevated feel, while adhering to the safety policies of the event. The Pepsi globe is hand beaded onto the strap and the Super Bowl logo is foil stamped with reflective gold foil.